A personal example of what Chris is saying

Re: RE: Fitaly MUST react or lose out as more users take to the iPhone -- chrisrees
Posted by alrudis , 01/02/2010, 00:04:44 Reply Top of Thread Forum

I used to use and love a program called Managing Your Money. It was so much better than a new upstart that started competing with it that I stuck with it, even though it continued to sell at a price many multiples of the competitor. But by choosing the right price point, the competitor made so much money that MYM was soon left in the dust to die, and like everyone else, I had to switch to Quicken.

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